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Philosophy

Creativity is making a connection that hasn't been made before. Innovation is when creativity is made useful. Most innovation these days is outside in: discovering a problem, designing a solution. This space is for the other direction — for passion-driven creators who want to pursue the small spark of an idea their heart truly desires to create. That's inside-out innovation. Creating what didn't exist before.

I want to make space for that creativity to come out of you, take form as a valuable offering, and find its place in the world.

The diffusion of innovation inside out

  • LinkedIn
Individuals

with a problem you can't stop thinking about, a skill you're trying to shape into something, or an idea you want to test before committing years to it — let's talk.

Organisations

a foundation, accelerator, lab, or innovation team running cohorts or experiments — I take on embedded programme leadership and standalone workshop engagements.

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